Job seeker using LinkedIn for informational interviews
12 min
Nov 23, 2023

Using LinkedIn for Informational Interviews

Author avatarSVSébastien Vassaux
Discover Sebastien VassauxSee more
Expert in the following topics: linkedin, online marketing
Using LinkedIn for Informational Interviews

Using LinkedIn for Informational Interviews: A Guide for Job Seekers

Using LinkedIn for informational interviews is a valuable strategy for job seekers. It allows you to connect with professionals in your desired industry, gain insights about their career paths, and expand your network. Informational interviews give you the opportunity to learn about different roles, companies, and industries, and can even lead to potential job opportunities.

LinkedIn provides a powerful platform for conducting informational interviews. By optimizing your LinkedIn profile, crafting a compelling headline and summary, showcasing your skills and experience, and building a strong professional network, you can position yourself as a valuable and knowledgeable job seeker.

What are informational interviews and why are they important?

Informational interviews are valuable conversations between job seekers and industry professionals. They are a way for job seekers to gather information, insights, and advice about a specific career, industry, or company. Unlike formal job interviews, the main purpose of an informational interview is not to secure a job offer, but rather to learn and build relationships.

These interviews are important for several reasons. First, they provide job seekers with a deeper understanding of their desired career path. Through these conversations, job seekers can gain insights into the day-to-day responsibilities, required skills, and challenges of a particular role.

Second, informational interviews help job seekers expand their professional network. By connecting with professionals in their target industry, job seekers can build relationships that may lead to future job opportunities or referrals.

Furthermore, informational interviews allow job seekers to gather valuable advice and guidance from experienced professionals. They can receive insights on how to navigate the job market, develop their skills, and position themselves for success.

Overall, informational interviews are an effective way for job seekers to gather information, build relationships, and gain valuable insights. By leveraging LinkedIn for these interviews, job seekers can tap into a vast network of professionals and maximize their chances of finding their desired career path.

How to leverage LinkedIn for informational interviews

Leveraging LinkedIn for informational interviews is a powerful strategy for job seekers. Here are some steps to effectively utilize LinkedIn for this purpose:

  1. Optimize your LinkedIn profile: Ensure that your profile is complete, up-to-date, and highlights your relevant skills and experiences.
  2. Craft a compelling headline and summary: Use a headline that clearly communicates your professional goals, and write a summary that showcases your expertise and interests.
  3. Showcase your skills and experience: Highlight your key skills, experiences, and achievements on your profile to make a strong impression on potential interviewees.
  4. Build a strong professional network: Connect with professionals in your target industry and engage with their content to establish meaningful connections.
  5. Use advanced search filters: Utilize LinkedIn's advanced search filters to find professionals who are relevant to your career goals and can provide valuable insights.
  6. Send personalized connection requests: When reaching out to professionals, personalize your connection requests to demonstrate your genuine interest in connecting and learning from them.
  7. Engage with industry-specific LinkedIn groups: Join groups related to your industry and actively participate in discussions to expand your network and gain industry insights.
  8. Request and conduct informational interviews: Reach out to professionals and politely request an informational interview. Prepare thoughtful questions and actively listen to their insights.
  9. Follow up and maintain relationships: After the interview, send a thank you note and stay in touch with the professionals you've connected with. Provide value by sharing relevant resources or updates.

By following these steps and utilizing LinkedIn's features, job seekers can leverage the platform to connect with industry professionals, gain valuable insights, and expand their network for informational interviews.

Optimizing your LinkedIn profile for networking

Optimizing your LinkedIn profile is crucial for effective networking. Here are some key steps to optimize your profile:

  • Complete your profile: Fill out all relevant sections, including your summary, experience, education, and skills.
  • Use a professional photo: Choose a high-quality photo that presents you in a professional manner.
  • Craft a compelling headline: Create a headline that showcases your expertise and captures attention.
  • Write a compelling summary: Use your summary to highlight your skills, experiences, and career goals.
  • Showcase your achievements: Highlight your accomplishments and relevant experiences to make your profile stand out.
  • Include relevant keywords: Incorporate industry-specific keywords in your profile to enhance your visibility in search results.
  • Build a strong network: Connect with professionals in your industry and engage with their content.

By optimizing your LinkedIn profile, you can effectively present yourself to potential connections and make a strong impression. A well-optimized profile not only helps you build a strong network but also increases your visibility and opportunities for networking and career growth.

Crafting a compelling headline and summary

Crafting a compelling headline and summary on your LinkedIn profile is essential for grabbing the attention of potential connections and showcasing your professional brand. Here are some tips to create an impactful headline and summary:

1. Headline:

  • Be specific: Clearly state your area of expertise or the industry you work in.
  • Highlight your value: Showcase what makes you unique and valuable to employers or connections.
  • Incorporate keywords: Include relevant keywords in your headline to improve your visibility in search results.

2. Summary:

  • Tell your story: Share a brief overview of your professional journey, highlighting key experiences and achievements.
  • Showcase your skills: Emphasize your core skills and strengths that align with your career goals.
  • Quantify your impact: Use numbers and statistics to demonstrate the results you've achieved in your previous roles.
  • Inject personality: Let your authentic voice shine through and convey your passion for your work.

Remember, your headline and summary are your first impression on LinkedIn. Make sure they are concise, engaging, and tailored to your target audience. Regularly update and refine them to reflect your evolving skills and career goals. A compelling headline and summary can greatly increase your chances of attracting connections, job opportunities, and professional growth.

Showcasing your skills and experience

Showcasing your skills and experience on your LinkedIn profile is crucial for making a strong impression on potential connections and employers. Here are some tips to effectively highlight your skills and experience:

1. Create a dedicated 'Skills' section: List your key skills and areas of expertise. Be specific and use relevant keywords to increase visibility.

2. Use your 'Experience' section strategically: Describe your past roles, responsibilities, and accomplishments in a concise and compelling way. Highlight your achievements and quantify your impact whenever possible.

3. Incorporate multimedia elements: Utilize LinkedIn's multimedia features to showcase your work samples, projects, or presentations that demonstrate your skills and expertise.

4. Request recommendations: Reach out to colleagues, managers, or clients to provide recommendations that validate your skills and highlight your professional qualities.

5. Stay updated: Regularly update your profile with new skills, certifications, or achievements to reflect your continuous professional growth.

Remember, the goal is to present yourself as a well-rounded professional with relevant skills and valuable experiences. Use a combination of concise descriptions, quantifiable achievements, and multimedia elements to make your profile stand out and attract the attention of potential connections and employers. By effectively showcasing your skills and experience, you increase your chances of networking success and career opportunities on LinkedIn.

Building a strong professional network

Building a strong professional network on LinkedIn is essential for expanding your opportunities and advancing your career. Here are some key strategies to build a strong network:

1. Connect with colleagues and classmates: Start by connecting with current and former colleagues, classmates, and friends. These connections can provide valuable insights and referrals.

2. Engage with industry influencers: Follow and engage with industry influencers, thought leaders, and experts. Comment on their posts, share their content, and contribute to relevant discussions.

3. Join LinkedIn groups: Join industry-specific LinkedIn groups to connect with professionals who share similar interests. Engage in discussions, share valuable insights, and network with group members.

4. Attend networking events: Look for virtual or in-person networking events in your industry. Connect with attendees, exchange contact information, and follow up with personalized messages.

5. Offer help and support: Be proactive in offering help and support to your connections. Share relevant resources, provide recommendations, and offer assistance whenever possible.

6. Personalize your connection requests: When sending connection requests, personalize the message to show genuine interest and explain why you'd like to connect.

Remember, building a strong professional network takes time and effort. Nurture your connections by staying engaged, offering value, and maintaining regular communication. A strong network can provide you with valuable insights, mentorship, job opportunities, and a supportive community throughout your career journey.

Finding and connecting with industry professionals

Finding and connecting with industry professionals on LinkedIn is a key step in building a strong network. Here's how to do it:

  • Utilize LinkedIn's search bar: Search for professionals by using relevant keywords and filters such as location, industry, and job title.
  • Explore your connections' networks: Look at the connections of your existing contacts and identify professionals in your target industry.
  • Join industry-specific groups: Participate in LinkedIn groups related to your industry to connect with professionals who share similar interests.
  • Attend industry events: Attend virtual or in-person events to network with professionals in your field.
  • Personalize your connection requests: When sending connection requests, tailor your message to express your interest and explain why you want to connect.

By actively searching for and connecting with industry professionals, you can expand your network, gain valuable insights, and open doors to new opportunities in your desired field.

Using advanced search filters on LinkedIn

Using advanced search filters on LinkedIn can greatly enhance your ability to find and connect with relevant industry professionals. Here's how to leverage these filters effectively:

1. Location: Narrow down your search by selecting specific locations, whether it's a city, region, or country.

2. Industry: Specify the industry or industries you're interested in to find professionals working in those fields.

3. Job title: Refine your search by entering specific job titles to connect with professionals in those roles.

4. Company: If you have a particular company in mind, you can search for professionals working specifically at that organization.

5. Connections: Utilize the 'Connections' filter to find professionals who are first, second, or third-degree connections to you.

6. School: If you're looking to connect with alumni from your alma mater or professionals from specific educational institutions, use the 'School' filter.

7. Language: If you're targeting professionals who speak a specific language, you can narrow your search based on language proficiency.

By using these advanced search filters, you can refine your search results and connect with professionals who align with your career goals and interests. Remember to personalize your connection requests and engage in meaningful conversations to build strong relationships within your network.

Sending Personalized Connection Requests on LinkedIn

Sending personalized connection requests

Sending personalized connection requests on LinkedIn is an effective way to establish meaningful connections with industry professionals. Here are some tips for crafting personalized connection requests:

1. Start with a greeting: Begin your connection request with a polite and professional greeting, addressing the recipient by their name.

2. Mention a common interest or connection: Find a common interest, such as belonging to the same industry, having mutual connections, or attending the same event. Mentioning this in your request can help establish rapport.

3. Express your purpose: Clearly state why you are interested in connecting with the recipient. Explain your career goals, interests, or desire to learn from their expertise.

4. Personalize the message: Tailor your message to reflect the recipient's profile or recent activity. Comment on a specific article they shared, congratulate them on a recent achievement, or mention a project they worked on.

5. Keep it concise: Keep your message brief and to the point. Be respectful of the recipient's time and avoid overwhelming them with a lengthy request.

6. Proofread before sending: Double-check your message for any spelling or grammatical errors. A well-written and error-free request shows professionalism and attention to detail.

Remember, personalized connection requests are more likely to be accepted than generic ones. By taking the time to craft a thoughtful and customized message, you demonstrate your genuine interest in establishing a meaningful connection. Keep in mind that not everyone will accept your request, and that's okay. Focus on building quality connections rather than quantity.

Engaging with industry-specific LinkedIn groups

Engaging with industry-specific LinkedIn groups is a valuable strategy for networking and building connections with professionals in your field. Here's how to effectively engage with these groups:

1. Join relevant groups: Identify and join LinkedIn groups that are specific to your industry, interests, or career goals. Look for groups with active discussions and a large membership base.

2. Participate in discussions: Engage in group discussions by sharing your insights, asking questions, and providing valuable contributions. Be respectful, professional, and avoid self-promotion.

3. Share valuable content: Share relevant articles, blog posts, or resources with the group that can benefit other members. Ensure that the content you share is informative, up-to-date, and adds value to the discussion.

4. Connect with group members: When you come across professionals who share valuable insights or have similar interests, send them personalized connection requests. Mention your common involvement in the group to establish a connection.

5. Be consistent: Regularly participate in discussions, share content, and engage with other members. Consistency is key in building your presence and credibility within the group.

6. Respect group rules: Familiarize yourself with the group's rules and guidelines, and adhere to them. Be mindful of the group's purpose and maintain a professional and constructive tone in all interactions.

By actively engaging with industry-specific LinkedIn groups, you can expand your network, stay updated on industry trends, gain insights from experts, and establish yourself as a knowledgeable professional in your field.

Requesting and conducting informational interviews

Requesting and conducting informational interviews is a valuable strategy for job seekers to gather insights and build connections. Here's how to do it:

  • Identify professionals: Find individuals in your desired industry or role who you'd like to learn from.
  • Craft a compelling introductory message: Send a personalized message explaining your interest and request for an informational interview.
  • Prepare for the interview: Research the professional and their background, prepare thoughtful questions, and be ready to actively listen and learn.
  • Conduct the interview: Have a conversation with the professional, ask your questions, and engage in a meaningful discussion.
  • Follow up and express gratitude: Send a thank you note to show appreciation for their time and insights.

Informational interviews provide valuable opportunities to gain industry knowledge, expand your network, and potentially uncover job opportunities. Approach these interviews with a genuine desire to learn and build relationships, and you'll be on your way to career success.

Crafting a compelling introductory message

Crafting a compelling introductory message is crucial when requesting an informational interview. Here are some tips to create an effective and engaging message:

1. Personalize the message: Address the recipient by their name and demonstrate that you have taken the time to research their background and interests.

2. Express your interest: Clearly state why you are interested in connecting with them and explain how their expertise or career path aligns with your goals.

3. Be concise: Keep your message brief and to the point. Respect the recipient's time and avoid overwhelming them with a lengthy request.

4. Highlight shared connections or interests: If you have any mutual connections or share common interests or experiences, mention them to establish a connection and build rapport.

5. Request a specific time and duration: Suggest a specific timeframe for the informational interview, such as a 15-20 minute phone call or a coffee meeting.

6. Express gratitude: Thank the recipient in advance for considering your request and express your appreciation for their time and insights.

Remember, a compelling introductory message should demonstrate your genuine interest, showcase your research, and highlight the value you can bring to the conversation. Personalization and conciseness are key to capturing the recipient's attention and increasing the likelihood of a positive response. Good luck with your informational interviews!

Preparing for an informational interview

Preparing for an informational interview is essential to make the most out of the opportunity and gain valuable insights. Here are some key steps to effectively prepare for an informational interview:

1. Research the professional: Familiarize yourself with the interviewee's background, career path, and current role. Look for common interests, experiences, or connections that can serve as conversation starters.

2. Define your goals: Clarify the specific information or insights you hope to gain from the interview. Prepare a list of questions that address your career aspirations, industry trends, or the interviewee's expertise.

3. Practice active listening: Develop strong listening skills to fully absorb the interviewee's responses. Take notes and ask follow-up questions to delve deeper into specific topics.

4. Prepare your own introduction: Craft a concise and engaging introduction that highlights your background, interests, and career goals. This will help you establish a connection with the interviewee.

5. Anticipate potential questions: Prepare thoughtful questions that demonstrate your genuine interest and knowledge of the industry or role. This will show the interviewee that you have done your homework.

6. Be professional and respectful: Dress appropriately, arrive on time, and show gratitude for the interviewee's time and insights. Maintain a professional and respectful demeanor throughout the conversation.

By adequately preparing for an informational interview, you can have a more productive and meaningful conversation. Remember, the purpose of an informational interview is to learn and build connections, so approach it with curiosity, enthusiasm, and a genuine desire to gain insights and expand your network.

Asking insightful questions and building rapport

Asking insightful questions and building rapport are crucial elements of a successful informational interview. Here's how to do it:

1. Start with open-ended questions: Begin the interview by asking open-ended questions that encourage the interviewee to share their experiences, insights, and advice.

2. Be curious and engaged: Show genuine interest in the interviewee's responses. Ask follow-up questions to delve deeper into specific topics and demonstrate that you value their expertise.

3. Ask about their career journey: Inquire about the interviewee's career path, challenges they have faced, and lessons they have learned along the way. This can provide valuable insights and inspiration for your own career development.

4. Seek advice and recommendations: Ask for recommendations on books, articles, or industry resources that the interviewee finds valuable. This can help you expand your knowledge and stay updated on industry trends.

5. Discuss industry trends and challenges: Ask the interviewee about current trends, emerging technologies, or challenges within the industry. This demonstrates your awareness and interest in staying informed about the field.

6. Build rapport through shared experiences: Look for commonalities or shared experiences with the interviewee. This can help establish a connection and build rapport throughout the conversation.

Remember, the goal of asking insightful questions and building rapport is to create a meaningful and engaging conversation. By demonstrating your genuine interest, actively listening, and asking thoughtful questions, you can build strong connections, gain valuable insights, and leave a positive impression during your informational interviews.

Following up and maintaining relationships

Following up and maintaining relationships after an informational interview is crucial for nurturing connections and maximizing opportunities. Here are some key steps to follow:

  • Send a thank you note: Express your gratitude for the interviewee's time and insights. Personalize the message and mention specific points from the conversation.
  • Stay connected on LinkedIn: Send a connection request on LinkedIn to continue the relationship and stay updated on each other's professional journeys.
  • Engage with their content: Like, comment, and share their posts or articles to show your support and maintain visibility.
  • Provide value: Share relevant resources, articles, or job opportunities with your connections to demonstrate your willingness to contribute and help.
  • Check-in periodically: Reach out every few months to catch up, share updates, or seek advice. Be genuine and respectful of their time.

By actively following up and maintaining relationships, you can foster a strong professional network and open doors to future collaborations, mentorship, or job opportunities.

Sending thank you notes and staying in touch

Sending thank you notes and staying in touch after an informational interview is a key step in maintaining relationships and maximizing networking opportunities. Here's how to effectively send thank you notes and stay connected:

1. Send a timely thank you note: Express your gratitude within 24-48 hours of the interview. Personalize the note, mentioning specific insights or advice you found valuable.

2. Be genuine and specific: Show sincere appreciation for the interviewee's time and expertise. Be specific about how their insights have impacted you and express your interest in staying connected.

3. Connect on LinkedIn: Send a personalized connection request on LinkedIn, mentioning your recent conversation and expressing your desire to stay connected and learn from each other.

4. Engage with their content: Like, comment, or share the interviewee's LinkedIn posts or articles to show your support and maintain visibility in their network.

5. Provide value: Share relevant resources, articles, or job opportunities with your connections to demonstrate your willingness to contribute and help.

6. Check-in periodically: Stay in touch by reaching out every few months to provide updates, share industry news, or seek advice. Be respectful of the interviewee's time and maintain a genuine interest in their career.

By sending thank you notes and staying in touch, you can build and nurture long-lasting relationships. These connections can provide ongoing support, insights, and potential opportunities throughout your career journey.

Providing value and support to your network

Providing value and support to your network is essential for building strong relationships and nurturing professional connections. Here are some ways to offer value and support:

1. Share relevant resources: Regularly share articles, blog posts, or industry news that can benefit your network. Be selective and ensure the content is informative, timely, and adds value.

2. Offer assistance: Be proactive in offering help and support to your connections. If you come across a job opportunity that aligns with someone's interests or expertise, share it with them. Provide recommendations or introductions when appropriate.

3. Celebrate achievements: Congratulate your connections on their accomplishments or milestones. Whether it's a promotion, an award, or a new venture, showing support and recognition can strengthen your relationships.

4. Engage with their content: Like, comment, and share your connections' posts to show your support and help amplify their message. Engage in meaningful discussions and provide thoughtful insights.

5. Offer advice and mentorship: Share your knowledge and experiences to help others in their professional growth. Be open to mentoring opportunities and provide guidance to those who seek it.

6. Attend networking events together: Invite your connections to industry conferences, workshops, or networking events. This provides an opportunity to connect in person, strengthen relationships, and expand your network together.

Remember, building a strong network is a two-way street. By consistently providing value and support to your connections, you foster a culture of collaboration and reciprocity. Your willingness to help and contribute will not only strengthen your relationships but also position you as a valuable and trusted member of your professional network.

Informational interviews are important for job seekers as they provide valuable insights, industry knowledge, and networking opportunities. These interviews allow you to gain a deeper understanding of your desired field, learn about potential job opportunities, and build relationships with professionals in your industry.

LinkedIn can be a powerful tool for conducting informational interviews. Here are some tips to leverage LinkedIn for informational interviews:

  • Optimize your LinkedIn profile to showcase your skills and experience
  • Craft a compelling headline and summary that highlights your career goals
  • Build a strong professional network by connecting with industry professionals
  • Use advanced search filters on LinkedIn to find professionals in your desired field
  • Send personalized connection requests to build rapport
  • Engage with industry-specific LinkedIn groups to expand your network

By utilizing these strategies, you can enhance your chances of connecting with professionals who can provide valuable insights and potentially open doors for job opportunities.

Preparing for an informational interview on LinkedIn involves several steps:

  • Craft a compelling introductory message to grab the recipient's attention
  • Research the person you will be interviewing and their background
  • Prepare a list of insightful questions to ask during the interview
  • Build rapport by showing genuine interest and actively listening
  • Follow up after the interview with a personalized thank you note
  • Maintain relationships by staying in touch and providing value to your network

By following these steps, you can make the most out of your informational interviews and leave a positive impression on industry professionals.